AI Insights · Timothy · July 2023
Top 5 Beauty Retail Apps on iOS in Belgium - Q2 2023
An overview of the performance of the top 5 beauty retail apps on iOS in Belgium during Q2 2023, highlighting trends in downloads and weekly active users.
In Q2 2023, the top 5 beauty retail applications on the iOS platform in Belgium showed varied performance in terms of downloads and weekly active users. Here is a detailed look at their trends:
Parfumerie Douglas experienced fluctuating downloads throughout the quarter, peaking at 966 in the week of April 10 and hitting a low of 496 in the week of May 22. Weekly active users for the app showed a slight decline from 2.4K at the start of the quarter to 2.3K by the end.
Beauteprivee - Ventes privées had a relatively stable download trend, with a peak of 287 in the week of April 17 and a low of 179 in the week of May 1. Weekly active users saw a consistent pattern, starting at 1.3K and ending the quarter at 1.5K.
BEAUTY BAY showed a steady increase in downloads, reaching a high of 208 in the week of May 22. The app's weekly active users also increased, starting from 594 at the beginning of the quarter and ending at 900.
Lush Fresh Handmade Cosmetics had a peak in downloads at 166 in the week of May 22, with a low of 41 in the week of April 17. The app's weekly active users increased from 50 at the start of the quarter to 123 by the end.
Nocibé saw a steady rise in downloads, peaking at 172 in the week of May 29. Weekly active users also showed a positive trend, starting from 99 and ending at 262.
This data comes from Sensor Tower, and more detailed insights can be found on their platform.
